How technical SEO helps boost your website ranking

How technical SEO helps boost your website ranking


So you’ve got a smashing website – cracking content, stunning visuals, the whole shebang. But if no one can find it, all that effort goes to waste. That’s where SEO, or Search Engine Optimisation, comes in. But SEO isn’t just about sprinkling keywords around your website like fairy dust. A leading digital marketing agency can work on technical SEO, which is the bedrock of a strong online presence.

Why collaborate with a technical SEO agency?

A Technical SEO agency focuses on optimising your website’s technical aspects. This makes it easier for search engines to crawl, index, and understand your content. Think of it as giving search engines a map and a torch to navigate your website effectively.

Ways technical SEO boosts your website rank:

Here’s how a focus on technical SEO can boost your website ranking:

  • Improved crawlability: Search engines use software to scour the internet, following links and indexing websites. A technically sound website with a clear structure and well-formatted code is easier for these crawlers to navigate. This means your website is more likely to be fully explored and indexed. It makes it discoverable in search results.
  • Faster page speed: No one enjoys a sluggish website, and neither do search engines! Technical SEO involves optimising image sizes, code efficiency, and server response time. These elements play a crucial role in ensuring a faster-loading website. Quicker loading times improve user experience and signal to search engines that your website is well-maintained and deserves a higher ranking.
  • Mobile-friendliness: These days, most people browse the web on their smartphones. A website not optimised for mobile devices is a recipe for disaster. Technical SEO ensures your website is responsive and adapts seamlessly to different screen sizes. This keeps your visitors happy and also confirms ranking factors for search engines.
  • Clear site structure and navigation: A well-structured website with clear navigation is a must for search engines. They understand your website’s hierarchy and content. Technical SEO optimise your website’s URL structure, internal linking, and sitemap. These make it easier for search engines to categorise and rank your pages for relevant search queries.

By investing in technical SEO, you’re laying the foundation for a successful online presence. To get proper assistance, you can get in touch with Go Big Digital. We are a well-known technical SEO agency in Hertfordshire. Our service area covers a wide geographic location, including Hitchin, Letchworth and Stevenage. Visit our website today to learn more.