How to optimise your product pages for ecommerce SEO success

ecommerce SEO


When it comes to selling items online, getting your product pages right is crucial. You should ensure that they’re showing up when people search for what you’re selling. That’s where SEO comes in – it’s like the magic that gets your pages seen by the right people. Contact an E-commerce SEO agency to help you get the desired results.

In this blog we explore some best practices for optimising your product pages for Ecommerce SEO success:

  1. Keywords are king: Firstly, figure out what words people are using to find products like yours. These are your keywords. Sprinkle them naturally throughout your product page – in the title, description, and even in image alt tags. But don’t overdo it, or it’ll sound strange.
  2. Unique descriptions: Don’t just copy and paste the manufacturer’s description. Write your own unique, compelling descriptions that highlight the benefits and features of your product. This not only helps with SEO but also convinces potential buyers to hit that ‘Add to Cart’ button.
  3. Optimise images: Images are super important for Ecommerce SEO. Make sure they’re high-quality and optimised for speed. Also, don’t forget to add descriptive filenames and alt tags that include your keywords.
  4. User-friendly URLs: Keep your product page URLs clean and simple. Include relevant keywords, but avoid long, messy URLs that nobody wants to click on.
  5. Mobile optimisation: More and more people are shopping on their phones these days, so make sure your product pages are mobile-friendly. Google loves mobile-friendly sites, and so do your customers.
  6. Customer reviews: Encourage your customers to leave reviews on your product pages. Not only does this build trust with potential buyers, but it also provides fresh, user-generated content that can boost your SEO.
  7. Internal linking: Link to other relevant pages on your site from your product pages, and vice versa. This helps search engines understand the structure of your site and can improve your overall SEO.
  8. Page speed: Slow-loading pages are a big no-no. People these days have the attention span of a goldfish, so if your page takes forever to load, they’ll bounce right off. The professionals of an E-commerce SEO agency can give you more insights regarding this aspect.

Optimising your product pages for Ecommerce SEO success isn’t rocket science, but it does require attention to detail and a willingness to adapt. Follow these best practices, and watch your rankings – and sales – soar!

Are you looking for a top-rated E-commerce SEO company that can optimise your product pages? Contact the professionals at GoBig Digital today.