In today’s digital age, having a strong online presence is crucial for the success of any business. Search engine optimisation (SEO) plays a pivotal role in improving a website’s visibility and ranking on search engine results pages. Hiring an SEO agency in Hertfordshire can help you achieve this goal, but it’s important to ensure you choose the right agency for your business.
Most relevant questions to ask an SEO agency
Here are five questions you should ask an SEO agency before hiring their services:
1. What is your approach to SEO?
There are many different approaches to SEO, and each agency may have its own unique strategy. It’s important to understand how the agency plans to improve your website’s ranking and visibility. Ask them about their on-page and off-page optimisation techniques, content strategy, and link-building practices. A good SEO agency can explain its approach in simple terms and provide a clear plan of action for your website.
2. Can you provide references and case studies?
Any reputable SEO agency should be able to provide references and case studies from previous clients. This will give you an idea of the agency’s track record and the results they’ve been able to achieve for other businesses. Look for case studies relevant to your industry or niche, and ask for references you can contact directly to hear about their experience working with the agency.
3. How do you measure success?
SEO is a long-term process, and it’s important to have clear metrics in place to measure the success of your campaign. Ask the agency how they measure success, what metrics they track, and how often they will provide progress reports. Look for an agency that focuses on driving relevant traffic to your website and improving your conversion rates rather than just boosting your search engine ranking.
4. How do you stay up-to-date with the latest SEO trends?
SEO is constantly evolving, and working with an agency that stays up-to-date with the latest trends and best practices is important. Ask the agency how they stay informed about changes to search engine algorithms and updates to SEO techniques. Look for an agency that invests in ongoing education and training for their team to ensure they are always up-to-date with the latest SEO trends.
When you work with the SEO experts at GoBig Digital, we are passionate about educating our clients. We believe in maintaining transparency with our clients in every project. Please feel free to get in touch with us for help with any questions.