Local SEO is important if you’re running a local business. But if you’re doing it wrong, you could be losing out on customers. You might have a great product, brilliant service, and even a shiny new website — but if you’re making simple local SEO mistakes, your potential customers could be heading straight to your competitors.
For local SEO in Stevenage, you should contact the experts. We have years of experience handling SEO services and will formulate the strategies suited to your business needs.
Here are the seven common mistakes that could quietly sabotage your online visibility.
What are the common local SEO mistakes that you must avoid?
Not claiming your google business profile
This one’s basic but essential. You’re missing out if you haven’t claimed and verified your Google Business Profile (formerly Google My Business). It’s the first thing people see when they search for services “near me.” Make sure your profile is claimed, accurate, and regularly updated.
Inconsistent NAP information
NAP stands for Name, Address, and Phone Number. If your business details aren’t consistent across your website, social media, and online directories, Google sees that as a red flag. Consistency builds trust—not just with customers but also with search engines.
Neglecting online reviews
Do you think reviews don’t matter? Think again. Google takes reviews (and how you respond to them) into account when ranking local search results. Encourage happy customers to leave feedback and always reply to the reviews so that customers know that your business exists and you’re considering the feedback and reviews seriously.
Overlooking local keywords
You might be ranking for generic keywords, but are you targeting the local keywords as well? Use location-specific phrases in your content, headings, and meta descriptions to boost your local visibility. Make sure you select location specific keywords to boost the local search results.
Not having a mobile-friendly website
The majority of local searches happen on mobile. If your site is slow, non user friendly or hard to navigate on the phone, users will bounce—and so will your rankings.
Ignoring local directories
Beyond Google, there are other industry-specific directories and platforms that can give you valuable backlinks and exposure. The more local citations you have, the stronger your local SEO presence.
Failing to add location pages
If your business is serving multiple areas, don’t list them all on one page. Create dedicated landing pages for each location with tailored content, contact information, and testimonials.
Are you struggling to get ranks with local SEO? Contact GoBig Digital for specialised local SEO services. Our expert SEO services will take your business to the next level.