Migrating your online store to a new platform is exciting. It opens the door to better features, a cleaner design, and more powerful tools for growth. But it can also feel daunting – especially if organic traffic plays a big role in your sales.
You may have spent months, or even years, climbing Google’s rankings, earning backlinks, and building trust with search engines. The thought of losing all that progress overnight is enough to make any business hesitate. That’s why working with a specialised Shopify SEO agency matters. With the right support, you can move platforms smoothly without sacrificing visibility.
How experts protect your rankings during a Shopify migration
Identifying what Google already values
Before anything moves, SEO specialists carry out a detailed audit. They look at which pages already rank well, which blog posts drive the most traffic, and which products have the strongest backlinks. This insight shapes the migration strategy and ensures your most valuable assets are protected.
By preserving what already works, experts minimise ranking drops and keep your presence strong in search results.
Redirects that keep users (and Google) on the right path
When URLs change – and they often do during a migration – redirects become essential. A Shopify SEO agency sets up clean, accurate 301 redirects to guide search engines and users from old pages to new ones.
The result? No broken links, no lost traffic, and no frustrated shoppers.
On-page SEO that moves with your store
Meta titles, headings, images, and product descriptions aren’t small details – they’re critical ranking signals. Rather than resetting everything, your SEO partner ensures these elements are carried over correctly or improved to suit Shopify’s structure.
Speed optimisation for a better shopping experience
Site speed has a direct impact on search rankings and user behaviour. Shopify provides a solid foundation, but heavy themes or unnecessary apps can slow things down.
A skilled agency fine-tunes performance to keep pages loading quickly and smoothly. Faster sites reduce bounce rates, improve user satisfaction, and encourage shoppers to stay longer, explore more, and complete purchases with confidence.
A final check before launch
Before going live, a full staging review helps uncover any hidden issues – such as indexing errors, duplicate content, or missing metadata. Think of it as a dress rehearsal. Everything needs to look right and work perfectly before launch day.
Why working with Shopify experts makes a difference
Shopify has its own quirks. Duplicate URLs, theme code bloat, and inefficient handling of product variants can all affect performance and rankings if not managed properly. A specialist agency understands how Shopify structures URLs, what can slow your site down, and how to preserve structured data so your products continue to perform well in Google search results.
They’re also well-versed in international SEO, helping your store stay visible across multiple regions. Most importantly, they don’t just aim to “get through” the migration – they help set you up for long-term growth.
Switching to Shopify should support your business, not hold it back. With the guidance of a trusted Shopify SEO agency like GoBig Digital, you can move your store while strengthening what already works.
If you’re ready for a new chapter, make sure your hard-earned rankings move with you. Growth should feel exciting – not risky.