Walkern Windows

Situation

Walkern Windows had been running Facebook ads through another agency for years. But like many businesses recently, they’d noticed a steady decline in performance. Over the last 6–12 months, things had completely dropped off. Leads dried up, and they didn’t feel confident continuing to spend on something that wasn’t delivering.

Solution

Already managing their SEO, we suggested trialling Google Ads instead. We took a measured approach with the campaign setup, knowing Google needs a bit of time to optimise performance. Even with a cautious rollout, the campaign picked up momentum quickly – and the results just kept improving.

Results

Here’s what happened in the first 3 months:

Conversions

From Ad Spend to Steady Leads

Turning Clicks into Contracts

The cost per enquiry dropped month after month – but more importantly, Walkern Windows has already won around 20 good jobs, with an average value of £7,000 each.

It’s been a long time since I felt confident spending on ads, but this is the first time in a while it’s actually paid off. Leads are coming in steadily and they’re the right kind of jobs too.

Ben, Owner

This campaign shows what can happen when your ads are built to do a specific job – and supported by a strong SEO foundation. Paid media doesn’t have to be a gamble.