The results from Google Ads alone demonstrate the effectiveness of this approach:
More Than Loft Ladders had been investing in multiple marketing channels, including Facebook and Checkatrade, alongside Google Ads and SEO. However, like many businesses, they were assessing performance across each channel and identifying where real value was being generated.
As lead volumes increased and the business became busier, they reached a point where capacity became a consideration. Rather than scaling back across the board, they made a strategic decision to reduce spend in underperforming channels and focus on what was delivering the strongest results.
We continued to support More Than Loft Ladders through Google Ads and SEO, focusing on driving high-quality, intent-led enquiries.
The strategy prioritised lead quality over volume for the sake of it, ensuring enquiries were relevant and aligned with the services they wanted to deliver. Alongside this, SEO activity continued to build long-term visibility and generate additional enquiries.
As performance strengthened, there was an opportunity to scale further. However, rather than pushing for increased spend, we took a measured approach—advising the client to grow sustainably and avoid overextending their operational capacity.
The results from Google Ads alone demonstrate the effectiveness of this approach:
We saw a 3x return within 60 days. It finally felt like someone gave a damn about results.
Super proactive.
We knew exactly what was working.
Leads were coming in within a week.
