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Leysbrook

Situation

Leysbrook is an independent estate agency based in Letchworth, Hertfordshire. They offer sales, lettings, and commercial property services, and pride themselves on high-quality customer service and bespoke strategies. But in a competitive market full of high street brands and franchise-backed budgets, they faced a visibility problem.
Their website was functional but basic – more of a placeholder than a driver of leads. Their social content wasn’t reaching the right audience. And while they had some SEO in place, it was only targeting Letchworth, missing out on the wider area they actively served, like Hitchin and Stevenage. On top of that, without a physical branch on the high street, they couldn’t rely on passing footfall or brand familiarity to do the heavy lifting.
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Solution

Solution
After an initial consultation, we outlined a new approach:
We focused on showcasing Leysbrook’s value and personality – and made sure their site could turn that visibility into action, particularly through valuation requests.

Results

Within the first six months, the shift was clear.

Conversions

  • June to November 2021: 8 valuations generated via Google, worth £13,425 in listing fees (6.5% of total sales income)
  • June to November 2022: 15 valuations via Google, worth £40,000 in listing fees (20% of total sales income)

From Ad Spend to Steady Leads

Turning Clicks into Contracts

That’s more than double the enquiries and triple the revenue – all from a sharper SEO strategy and better digital presence.
 
Leysbrook wanted their website to act as a shop window. It now brings in the kind of traffic that actually converts.
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We saw a 3x return within 60 days. It finally felt like someone gave a damn about results.

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Super proactive.

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We knew exactly what was working.

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Leads were coming in within a week.

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