Groundstores

Situation

Groundstores had an e-commerce site – but not the sales to match. Traffic was low, the buyer journey felt clunky, and their product merchandising wasn’t doing them any favours. Despite offering quality products, potential customers weren’t finding them online or weren’t staying long enough to buy. They needed a way to turn visibility into volume.

Solution

GoBig Digital stepped in to overhaul their digital performance.

We launched a highly targeted SEO campaign to drive more relevant traffic.
Their Google Ads account was restructured and optimised to maximise return on ad spend.
Product merchandising got a full refresh, with re-categorisation and rewritten descriptions to improve clarity and conversions.

Results

The shift in performance has been dramatic:

Conversions

What changed? A focused digital strategy, grounded in better search visibility and a buying experience that actually works.

From Ad Spend to Steady Leads

Turning Clicks into Contracts

The cost per enquiry dropped month after month – but more importantly, Walkern Windows has already won around 20 good jobs, with an average value of £7,000 each.

It’s been a long time since I felt confident spending on ads, but this is the first time in a while it’s actually paid off. Leads are coming in steadily and they’re the right kind of jobs too.

Ben, Owner

This campaign shows what can happen when your ads are built to do a specific job – and supported by a strong SEO foundation. Paid media doesn’t have to be a gamble.