AEO vs GEO – what are the key differences, strategies and optimisation guide?
Search is changing fast, and two acronyms keep popping up in every marketing conversation: AEO and GEO. If you’ve been focused purely on traditional SEO in Cambridge, it’s time to widen the lens. As AI tools like ChatGPT, Gemini, and Perplexity become genuine alternatives to Google, businesses need to understand how visibility works in these new environments — and how it differs from ranking […]