SEO Agency Hertfordshire


Growing your business through PPC

Wanting more traffic to your website immediately? Then PPC might be the best thing for your business.

Helping to draw in prospective customers, today, and beating the competition to those valuable clicks.

What is PPC?

Pay-per-click advertising is used to generate traffic for websites. The advertiser (you) pays a publisher a variable fee when the ad is clicked. Pay-per-click marketing is commonly associated with first-tier search engines (Google, Amazon and Microsoft) and social media platforms (Facebook, Twitter and LinkedIn).

How do you manage pay per click?

Whether you are thinking of search engine adverts, display advertising, Google Shopping, re-marketing, dynamic re-marketing or targeted audience building, we will set up and manage your PPC campaigns to generate results for you.

Check out some of the ways we can help your business with PPC below.

Google Search

Google PPC network campaigns are the largest and arguably most important to focus on. We manage your keywords, create adverts, look after your account, remove negative keywords, maximise conversions and control your budget spend as if it were our own.

PPC Consultants

We are experts in PPC set up and management consultancy. If you’d prefer to manage your own AdWords accounts but need to learn the essentials, including how to maintain your account, we can teach you how for a fixed fee.

Why might my business need PPC?

PPC marketing is a cost-effective way of driving traffic to your website, regardless of your budget. As the name suggests, you pay the publisher only when your advert is clicked on by a potential customer. Advert prices are set by bidding, which enables flexibility with your ad spend and unlike many other marketing options, PPC allows you to reach and engage your target audience with comparative ease.

Your website will:

  • Reach your audience
  • Develop brand awareness
  • Convert buyers
  • Drive profit
  • Refine and optimise campaigns with ease

Frequently Asked Questions

Do you offer checks beforehand?

We do. As part of our onboarding process, we will review your website and landing pages, look at the competitive landscape in your industry/with your keywords, and make sure pay per click marketing is a solid investment for you at this time.

How is PPC effective?

PPC is effective as it pulls in targeted website traffic to your website almost immediately, assuming your ads are approved, which means more prospective business for you. It can be scaled up as you like, or indeed scaled down or paused during traditionally quiet times.